"So, you’ve decided to dive in and open your very own café. Opening a successful coffee shop can be a rewarding experience. Because of you, hundreds of friends will have great conversations. Because of you, mornings will be brighter and afternoons will seem less stressful. You’ll have more pull on society than you realise. All you have to do is get your coffee shop right". -SevenMiles.Com

Remember: you can’t please everybody – the secret to success is to really understand who it is you’re designing this business for.